Web Development

Projects typically start with discovery workshops where objectives, target audiences and required functionality are documented in detail. We review existing analytics, competitor sites and brand materials to understand context and constraints. Once goals are clear, wireframes and sitemaps are created to establish information architecture and navigation flow. Visual design concepts are then developed and refined based on stakeholder feedback. Development proceeds in structured phases with regular demos and review checkpoints so you can provide input while changes remain straightforward to implement. Throughout the build, integrations with CMS platforms, CRM systems, analytics tools and payment gateways are configured and tested. Before launch, the site undergoes comprehensive cross-browser testing, mobile responsiveness checks, security validation and performance optimization. Your team receives training on content management and administrative functions. After going live, we monitor performance closely and provide dedicated support to address any early issues quickly. Post-launch reviews assess how the site performs against defined success metrics and identify opportunities for further optimization.​

A focused corporate site with standard features, limited custom functionality and ready content can usually be completed within six to eight weeks from kickoff to launch. Mid-sized builds involving custom design, moderate integrations and e-commerce functionality typically require ten to fourteen weeks. More complex projects such as multi-language sites, custom web applications or platforms with extensive third-party integrations may span three to six months. Timeline factors include scope clarity, content readiness, number of stakeholders requiring approval, technical complexity and integration requirements. We provide a detailed project schedule with defined milestones for wireframes, design approvals, development phases, testing and launch so your team can coordinate content creation, legal reviews and internal communications accordingly. Buffer time accounts for feedback cycles, unexpected technical challenges and seasonal business considerations. Rush timelines are possible for urgent needs but may require additional resources and more concentrated stakeholder availability. Throughout the project, regular status updates keep everyone informed about progress, upcoming decisions and any adjustments needed to stay on schedule.

Security begins during architecture planning with decisions about hosting environments, authentication methods and data handling procedures. During development, we follow secure coding practices including input validation, output encoding, parameterized queries and proper error handling to prevent common vulnerabilities such as SQL injection, cross-site scripting and authentication bypass. All connections use encrypted HTTPS protocols, and sensitive data is protected both in transit and at rest. After launch, ongoing security maintenance includes regular software updates, security patches for CMS platforms and plugins, dependency updates for frameworks and libraries, and configuration reviews to address newly discovered vulnerabilities. Monitoring tools track suspicious login attempts, unusual traffic patterns and potential attack signatures so threats can be identified early. Automated backups ensure rapid recovery if issues occur. For organizations with strict compliance requirements, additional measures such as web application firewalls, penetration testing, formal security audits and vulnerability scanning are available. Security incident response procedures are documented and tested so teams know exactly how to respond if problems arise. Regular security briefings keep your technical staff informed about emerging threats and best practices.

Yes, websites can connect with most business systems through REST APIs, webhooks, middleware platforms or custom integration layers. Common integrations include CRM platforms such as Salesforce or HubSpot for automatic lead capture and contact synchronization, email marketing tools like Mailchimp or ActiveCampaign for automated nurture sequences, analytics suites including Google Analytics and Adobe Analytics for behavior tracking, payment gateways such as Stripe or PayPal for transaction processing, and ERP systems for inventory and order management. These connections are architected so data flows reliably between systems without manual intervention. For example, when someone downloads a whitepaper, their information automatically populates your CRM, triggering appropriate follow-up workflows. When a purchase occurs, inventory systems update and fulfillment processes begin immediately. If your systems have well-documented APIs, integration is typically straightforward. For proprietary or legacy systems, we explore alternative connection methods including database-level synchronization, file-based imports or middleware platforms that translate between different systems. Integration architecture considers data security, error handling, synchronization frequency and fallback procedures so the website continues functioning even if a connected system becomes temporarily unavailable.

From the discovery phase, we identify primary conversion goals such as enquiry form submissions, demo bookings, quote requests or purchases, then design every page element around those objectives. Page layouts surface the right messages, social proof and calls to action at each stage of the buyer journey. For top-of-funnel pages, content focuses on education and awareness with subtle prompts to learn more. Mid-funnel pages provide detailed comparisons, case studies and specifications with clearer conversion opportunities. Bottom-funnel pages remove remaining objections through guarantees, testimonials and straightforward contact mechanisms. Forms are simplified to request only essential information, reducing friction and abandonment. Calls to action use specific, benefit-oriented language rather than generic phrases. Analytics are configured to track every step of key conversion paths, revealing where visitors drop off or hesitate. Heat mapping and session recordings show how users actually interact with pages versus how we expected. A/B testing frameworks allow systematic experimentation with headlines, layouts, form placements and offer positioning. Over time, conversion rate optimization becomes data-driven rather than based on opinions, steadily improving the percentage of visitors who take desired actions.

When redesigning, we implement careful technical SEO practices to preserve or improve search visibility rather than starting from zero. High-performing pages are identified through analytics review, and their URL structures are either maintained or properly redirected using 301 permanent redirects that pass ranking authority to new pages. Content from existing pages is audited, improved and migrated with attention to keyword targeting, heading hierarchy and internal linking patterns. Technical SEO elements including title tags, meta descriptions, schema markup, XML sitemaps and robots.txt files are migrated or rebuilt according to current best practices. Page speed improvements, mobile optimization and structured data enhancements often result in ranking gains rather than losses. Analytics tracking codes and goal configurations are migrated so historical data remains accessible and comparable. After launch, we monitor search console data closely for crawl errors, indexing issues or unexpected ranking changes. If specific pages show temporary declines, quick diagnostic work identifies whether issues stem from redirects, content changes or technical problems, allowing rapid corrective action. Most well-executed redesigns maintain or improve rankings because modern architecture, faster performance and better user experience all contribute positively to search algorithms.

Successful projects require input from your team on priorities, messaging, subject matter expertise and timely approvals, but we structure involvement to respect your time and avoid overwhelming busy stakeholders. Typically a small core decision group is identified including representatives from marketing, sales and executive leadership who can provide direction and approvals without bottlenecks. During discovery, we need detailed information about your audiences, competitive positioning, service offerings and business goals. During design phases, feedback on wireframes and visual concepts ensures the direction aligns with your brand and expectations. During content development, your subject matter experts provide accurate information about products, services and processes that we then refine into clear, persuasive web copy. Throughout development, periodic demos allow you to see progress and request adjustments while changes remain easy to implement. We use collaborative tools for feedback, questions and file sharing so communication stays organized and accessible. Most clients dedicate four to six hours per week during active project phases, concentrated into scheduled review meetings and asynchronous feedback sessions. The level can be adjusted based on your capacity and preferences; some organizations prefer deep involvement at every milestone while others trust the process and review only at key decision points.

For projects with well-defined requirements and stable scope, fixed-price engagements provide cost certainty and clear deliverables with payment milestones tied to project phases such as design approval, development completion and final launch. For organizations planning continuous updates, multiple campaigns or frequent testing, monthly retainer arrangements with dedicated allocation of development and design hours are more efficient and cost-effective than project-by-project billing. Retainers ensure quick turnaround on requests without negotiating new contracts for each change. For large-scale transformations or organizations building internal capabilities, dedicated team models provide full-time access to cross-functional resources including strategists, designers, developers and project managers who operate as an extension of your staff. Pricing reflects scope complexity including number of pages and templates, custom functionality requirements, integration depth with existing systems, content volume and migration needs, design sophistication and ongoing support level required. All commercial terms, deliverables and payment schedules are outlined transparently in detailed proposals before any work begins so you can budget confidently and secure stakeholder approvals. Flexible payment structures accommodate budget cycles and cash flow preferences, and scope changes are managed through formal change request processes that document impacts on timeline and cost before proceeding.​